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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Q&amp;A: Knowledge as a product</title>
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            <pubDate>Tue, 18 Aug 2015 19:08:17 GMT</pubDate>
            <media:title>Q&amp;A: Knowledge as a product</media:title>
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            <itunes:duration>08:03</itunes:duration>
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            <title>DROPPING INSTITUTIONAL EGO</title>
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            <description>&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;"Drop your institutional ego."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Are today’s organizations too much “I” and too little “you”? &amp;nbsp;Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. &amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;u&gt;&lt;a&gt;The talk is also available in writing at medium.com&lt;/a&gt;&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/dropping-institutional-ego"&gt;&lt;img src="http://videos.theconference.se/10820442/12067969/ced65518c29319ece7983a7487c8911d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 19:02:01 GMT</pubDate>
            <media:title>DROPPING INSTITUTIONAL EGO</media:title>
            <itunes:summary>"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. The talk is also available in writing at medium.com</itunes:summary>
            <itunes:subtitle>"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;"Drop your institutional ego."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Are today’s organizations too much “I” and too little “you”? &amp;nbsp;Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. &amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;u&gt;&lt;a&gt;The talk is also available in writing at medium.com&lt;/a&gt;&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/dropping-institutional-ego"&gt;&lt;img src="http://videos.theconference.se/10820442/12067969/ced65518c29319ece7983a7487c8911d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>knowledge as a product</category>
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            <title>Farrah Bostic - Knowledge as a product</title>
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            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Think about marketing as a service instead of push messages."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Farrah Bostic, Head of Strategy at The Difference Engine,&amp;nbsp;talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/farrah-bostic-knowledge-as-a-product"&gt;&lt;img src="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 18:59:36 GMT</pubDate>
            <media:title>Farrah Bostic - Knowledge as a product</media:title>
            <itunes:summary>"Think about marketing as a service instead of push messages."Farrah Bostic, Head of Strategy at The Difference Engine,talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.</itunes:summary>
            <itunes:subtitle>"Think about marketing as a service instead of push messages."Farrah Bostic, Head of Strategy at The Difference Engine,talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world...</itunes:subtitle>
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            <itunes:duration>23:45</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Think about marketing as a service instead of push messages."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Farrah Bostic, Head of Strategy at The Difference Engine,&amp;nbsp;talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/farrah-bostic-knowledge-as-a-product"&gt;&lt;img src="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2015</category>
            <category>knowledge as a product</category>
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